---
title: Per-event tracking settings
description: Inherit, override, or disable each advertising and analytics platform for an event
order: 3
---

# Per-event tracking settings

Most events should inherit the organization integrations. Use an event override only when that event needs a different account, pixel, or measurement ID—or should not report to a platform.

## Open Marketing tracking

**Path:** **Event → Settings → Marketing tracking**

**Marketing tracking** is its own tab in the settings sidebar, at the same level as **Advanced settings**, with a megaphone icon.

[SCREENSHOT: Marketing tracking tab with all five providers set to Use organization default]

## Choose a mode for each platform

Each of the five platforms has its own mode selector.

| Mode | When to use it |
|------|----------------|
| **Use organization default (<the current value>)** | Inherit the value saved under **Organization settings → Integrations** |
| **Use organization default (none configured yet)** | Keep inheriting even though the organization has not configured this platform yet |
| **Use parent event setting (<value>)** | For a stage or child event, inherit the parent event's setting |
| **Use parent event setting (disabled)** | For a stage or child event, inherit the parent's disabled state |
| **Custom for this event** | Replace the entire provider configuration for this event |
| **Disabled for this event** | Do not report this event to this platform |

The parent-event options appear instead of the organization options when the event is a stage or child of a parent event that has its own setting.

## Prefer inheritance

Leaving every provider on inherit means organization-level changes apply immediately. You do not need to reopen each event after changing an integration.

## Use a complete custom configuration

**Custom for this event** replaces the whole provider configuration. You cannot combine part of an organization setting with part of a custom setting.

For example, a custom Google Ads configuration requires both the conversion ID and the conversion label. You cannot inherit the organization's conversion ID and enter only a different label.

## Permissions

Editing tracking settings requires the organization administrator role.

- Support-level users can open **Marketing tracking**, but the fields are read-only.
- Support-level users do not see the **Google Ads conversion feed** section.

## Related

- [Connect your ad platforms](connect-your-ad-platforms.md)
- [How conversion tracking works](index.md)
- [Google Ads offline conversions](conversion-feed-and-attribution-exports.md)